Pepperfry launches ‘Family Times = Pepperfry Times’ campaign

Pepperfry launches ‘Family Times = Pepperfry Times’ campaign

The campaign has been conceptualised by L&K Saatchi & SaatchiThe campaign has been conceptualised by L&Okay Saatchi & Saatchi

Furniture and residential merchandise market Pepperfry has launched a brand new Diwali campaign – Family instances = Pepperfry instances. Forging a deeper reference to its shoppers, the TVC-led campaign highlights how, this 12 months, people can be celebrating Diwali indoors with their family members and the position furnishings performs in creating these moments and recollections that carry the household collectively.

Conceptualised by L&Okay Saatchi and Saatchi, the campaign delves on the very important position that furnishings performs within the new regular. The campaign kick begins with a TVC showcasing a father-daughter duo participating in a witty banter, preventing for that one armchair, which rests in one of the best WiFi spot of the home. On realising that he’s about to lose, the daddy calls it truce by gifting one other armchair to his daughter for Diwali, positioned proper subsequent to his. Thus, Pepperfry involves the rescue with its Diwali sale with an underlying narrative of ‘Thoda apne liye, thoda apnon ke liye’.

Pepperfry’s core proposition is to democratize the furnishings class and make it an intrinsic a part of folks’s lives, making the model virtually synonymous to residence, Kashyap Vadapalli, chief advertising and marketing officer and enterprise head, Pepperfry, mentioned. “The firm has all the time partnered with its shoppers to assist create lasting recollections. And this Diwali, we wish to construct on the join and belief that we get pleasure from with our shoppers. Through our Family instances = Pepperfry instances campaign, we goal to catalyze and encourage celebrations with household and pals in a joyful, intimate method,” he added.

According to Debarjyo Nandi, govt vice chairman, Law & Kenneth Saatchi & Saatchi, now that we’re all working and education from residence, we understand the significance of getting the proper furnishings in the proper areas. “The movie is barely a illustration of at the moment’s state of affairs therefore actual and relatable, and this time we now have chosen to provide a singular quirky remedy to make it enjoyable and completely different,” Nandi said.

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